Fundraising Blog

Archive for the ‘Uncategorized’ Category

Statistics That Sing

The right statistics add meat to your materials as well as attention-grabbing heft.  (As you scan a page, don’t you find your eyes drawn to numbers that stand out?)  Most of us use numbers to get a quick summary of [...]

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Ages for Planned Giving

Your thirteenth birthday isn’t the first day you think about becoming a teen!  If your memory is even half way accurate, you’ll remember imagining being a teenager long before that.  Apply this thinking to your target audiences and give some [...]

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What Triggers Action?

Ever spend a sleepless night bombarded with loud infomercials intent on compelling you to buy some invaluable product you didn’t know you needed RIGHT NOW!  Fundraisers can learn a lot from these aggravating diatribes.  First notice how the appeal is [...]

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